First shows, first collections
Most of the people on the FreekÀ runway are showing for the first time. We give them a professional stage before the industry has noticed them.
FreekÀ Runway & event production
Express : Your : Self
FreekÀ Runway is the multicultural runway show I founded in Melbourne in 2015. It's a stage for emerging designers, dancers, artists and musicians, and a celebration of how far our communities have come in this city's creative scene.
Why I started it
The talent was here. The stage wasn't.
Back in 2015 I knew a lot of designers, dancers, artists and musicians in Melbourne who had the work but no runway to show it on. So I built one.
The first show went far better than we expected. The second one was staged for Melbourne Spring Fashion Week in 2016, with a cast drawn from every corner of the city's multicultural creative scene, and The Age came along to cover it. FreekÀ has always been a platform first and a show second. My job is to build the room and then hand the spotlight to the people in it.
Fashion, dance, art and music
Looks walk to live performance. Art and music share the bill with fashion, so the show moves like a show.
Community first
The cast and the crowd look like Melbourne. Every collaborator gets named and every designer gets credited.
Gallery
Moments from the runway.
Two shows so far: the first in 2015, and Melbourne Spring Fashion Week in 2016.
2016 · Melbourne Spring Fashion Week
2015 · The first show
Event production
I can produce your whole show, or just the hard part.
I spent years in program management alongside the creative work, so I'm comfortable with budgets, stakeholders and timelines as well as mood boards.
- 01
Creative direction
The concept, the story and the look of the show or event, from the first mood board to the final walk.
- 02
Runway and show production
Venue, staging, lighting and sound, rehearsal schedules, backstage flow and the run sheet that holds it all together.
- 03
Casting and talent
Designers, models, dancers, musicians and hosts from Melbourne's multicultural creative community.
- 04
Show calling and stage management
I can call the show, host it, or do both. Calm on comms and precise on cues.
- 05
Brand activations and cultural events
Launches, community celebrations, cultural programs and brand moments that need a real audience and a point of view.
- 06
Program management
Budgets, stakeholders, timelines and reporting. I did this for years inside a big university, so nothing about it scares me.